The cost of car rental in Phoenix has increased since its peak in the mid-1990s.

This has put a premium on a car rental company, and that’s putting pressure on car rental companies.

Now that the recession is over, the demand for car rental services has plummeted.

But what if you could find a cheaper way to rent your car?

Al Jazeera’s Nomaan Merchant explores the options available to drivers, renters and car owners.